contact us

send us your message

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

CO-CREATION PLATFORM

CocaCola

brand-edge approch development

Brand-Edge is the balance area that meet both brand-uniqueness & consumer-relevancy. Coke brand team want to develop an approach to find Brand-Edge for different category products.

Client:

Brand Team, MKT

Year:

2018

Delivers:

Develop Process and tools that fits different ready-to-drink categories for identifying brand-edge.

project details

"Brand Edge" is a concept raised by CocaCola for product design principle.

we define the concept in 2 dimensions

When we approach to this CO-CREATION PLATFORM, we define the key "Brand Edge" concept in two dimensions: Uniqueness and Relevancy.

With this structure, we take the great challenge "HOW TO ENSURE EXECUTOR UNDERSTAND THE BRAND EDGE CONCEPT AND DEFINE THE PRODUCT" apart into 4 steps.

4 steps for the concept

In our first pilot project "Packaging Water", we take these 4 steps figure out topic: What’s the Brand-Edge that ChunYue could take as the new product design principle?

..

latest projects