We went through this project in 3 different sections step by step.

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1. Discover Opportunities From User Scenario

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With the tool “Theme matrix” we could deeply understand consumers’ needs:

- Describe the detail of different situation, the scenario of consumers

- Empathize the consumer in that scenario, tell the “Job to be done”

- List “Present Choice” of the consumer, and tell the “Insight Behind”, the reason why the present choice works.

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Then we discover the opportunity for juice based on that.

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2. Ideate and Prototype: Conceptual Beverage

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After identifying several opportunities, we start brainstorming the concept and building prototypes:

- We brainstorm in a “Ready-To-Drink-Product” Framework, to generate ideas as many as possible;

- We create the formula of the new product in the open kitchen;

- Work with Maker-Team, we make the prototype of the package and label.

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So far we finished the “ ideation ” and “ prototyping ”.

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3. Invite Consumers to test the prototypes

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Inviting consumers to test our prototypes:

- We put prototypes on shelf so that people can tell their feeling about the package;

- Consumers taste the new product and give the feedback;

- We work on improving our concept products after collecting consumers’ feedback.

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Finally we create 20 different juice concept products.

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